Carew International Publishes K-12 Curriculum Sales Training Resource Addressing State Adoptions, District RFPs, & More

New resource helps curriculum and instructional materials publishers navigate district RFPs, state adoptions, and tightening post-ESSER budgets.

CINCINNATI, OH, UNITED STATES, September 9, 2026 /EINPresswire.com/ -- Carew International, a B2B sales and leadership training company with more than 50 years of experience, has published a new resource for sales teams at K-12 curriculum and instructional materials publishers, built around some of the most demanding buying processes in B2B sales, including state adoption cycles, district RFPs, lengthy evaluation periods, and multi-stakeholder curriculum committees.

K-12 curriculum purchases move through formal, calendar-driven adoption cycles and competitive RFPs, involve buying committees made up of curriculum directors, teachers, principals, and administrators, and increasingly require documented evidence of efficacy before a district review committee will recommend a purchase. At the same time, the expiration of pandemic-era ESSER (Elementary and Secondary School Emergency Relief) funding has tightened district budgets, raising the bar for what gets approved. Carew's new resource is built to help curriculum and instructional materials sales professionals and sales leaders navigate both realities.

The resource includes practical guidance on:
• Navigating state adoption cycles and district RFPs, including how to build district relationships and gather evaluation criteria before a formal RFP is ever released
• Selling evidence-based curriculum after ESSER, including how to build a business case grounded in evidence and aligned to a district's real funding picture
• Building consensus across district curriculum committees, including how to navigate a buying group that spans classroom teachers, administrators, and school boards
• A set of frequently asked questions addressing the most common challenges facing K-12 curriculum and instructional materials sales organizations today

“Selling into a district isn't like selling into most other B2B environments. The process is longer, the committee is bigger, and every purchase has to hold up to a real evidence and budget conversation. Publisher sales teams need to understand how districts evaluate curriculum, who influences the decision, and what has to happen long before an RFP is released. That's what this resource is designed to help them do.” - Kashina Cusson, Senior Client Partner, Carew International

Carew International has worked with sales organizations across a range of industries for more than five decades, helping teams build consultative selling skills through its flagship Dimensions of Professional Selling^® program, along with programs addressing sales leadership, strategic account growth, and prospecting.

The full resource is available at https://www.carew.com/k12-curriculum-instructional-materials-sales-training/.

About Carew International
Carew International is a B2B sales and leadership training company with more than 50 years of experience helping organizations build consultative selling skills, strengthen sales leadership, and produce measurable, lasting improvement in sales performance. Carew's programs, including Dimensions of Professional Selling^® and Excellence in Sales Leadership™, are customized to each client's products, sales process, and industry.

Kashina Cusson
Carew International
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